From many years of experience and working with numerous candidates you may find something useful below.
Allow sufficient time and schedule your writing of the form in bite size chunks. Typically, from scratch, a good form can take up to 16 hours of your time.
Seek advice from successful candidates from previous competitions and ask to look at their forms. Review your previous forms. Check out tips and advice on websites.
My first boss and the person who recruited me to P&G was the charismatic, smooth and sharp Duncan Anderson. He had an electric charm, I have never met a better sales person – he also had a great and irreverent sense of humour. I remember him with a glint in his eyes composing a card to our arch rivals Lever Brothers (who also happened to have an office in Harrogate). He wove this great story about a truce and suspension of hostilities over the festive period – wonderful nonsense for soap sellers.
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