In September, I was invited to be on a panel for a PM Forum event in London where we shared some ideas on marketing on a budget. It was geared to professional services: lawyers, accountants, architects but most of the ideas can be applied across industries and sectors. Subsequently, I was asked to write an extended article and that was recently published- “Punching Above Your Weight – Uncommon Sense”.
I’d welcome your feedback and thoughts:
“We cannot solve problems by using the same kind of thinking that created them” Einstein
- 1. Market Internally – as a co-professional and peer.